Author Archive

The Time Warner/Sinclair Fight

Tuesday, January 11th, 2011

Currently Time Warner cable and Sinclair Broadcasting are battling over the cost of carrier fees or the price paid by the cable provider to carry Sinclair owned stations on their network. Cable subscribers in markets across the United States could be left without programming if the two don’t reach an agreement. Both parties reached an agreement that avoids interrupting service but the threat of losing local channels looms for many.

Let me give some context. Time Warner cable owns a giant pipe that goes into many homes across the country. To make money, they need content to run through these pipes. Sinclair broadcasting owns many different TV stations that broadcast this desired content over the air. They also sell it to cable and satellite broadcasters.

Both Time Warner and Sinclair use the large audience they find on cable to sell advertising around this content. Everyone makes money and consumers get to watch the programming they want without having to adjust an antenna every time it snows.

The problem is, both the pipe and the content provider believe their position is more important than the other. Sinclair believes Time Warner should pay for the privilege of sending their content through the pipe while Time Warner believes Sinclair should be happy to gain a larger audience and more advertising. Both are warning that without an agreement on how much should be paid, the content will be lost from the pipe.

(It’s a little more complicated than that as other parties, including the networks themselves, FOX, ABC, NBC, CBS etc., and the federal government, are involved, but that is it in a nutshell.)

Now back to the consumer, remember me? I just want to watch Sunday football and American Idol in peace. Instead, Sinclair has spent the last month or more interrupting my favorite games with annoying text crawls that corrupt the HD signal and make it difficult to watch the game. Their message, “Help us! Evil Time Warner doesn’t want to give into our demands. CALL THEM FOR US! Pretty please?” Their interruptions make me want to call Time Warner and demand they don’t give in. Time Warner is also running ads declaring they are basically being held hostage, making me want to call Sinclair and tell them not to give in either.

Increasingly I have some options to get away from the bickering, including satellite, Netflix, Hulu, AppleTV and other online streaming sources. If I could get the few content sources I care about that demand immediacy, like cable news and sports, sent direct to my TV and in HD with little hassle, I would race to drop both Time Warner and Sinclair from my life.

Their temporary accord means I will no doubt continue to be inundated with annoying messages and threats all because I want to pay for a service both make an enormous profit from…a service I could actually get for free with an antenna and some patience.

I have faith that this will be resolved. I also have faith the issue will only return in the near future. The clock is ticking on what little patience I have and the alternatives look more enticing. In the end, a quick resolution that doesn’t annoy consumers won’t just benefit me, it will keep both parties in business and the competition from snatching me up. Otherwise I will begin looking for true alternatives and tell everyone I know how to join me.

Jeff Commaroto
Executive Assistant

Do YOU Have a Better Fruitcake Idea?

Monday, December 13th, 2010

The good people of Manitou Springs, Colorado know just what to do with a fruitcake. Check out the video below.

Can you think of something better to do with one? Share your thoughts!

Friday Favorite: Map Your Twitter Followers

Friday, November 5th, 2010

One of my favorite things about the Twitter and Facebook platforms is the interesting and informative data they leave open to discovery through their API’s. Earlier in the week our CEO Michelle Ashby tweeted a cool finding from Facebook, a chart of when throughout the year, users breakup with their partners. The most often time is two weeks before Christmas. An odd fact, yes, but for marketers, data like this can be of great value when planning campaigns or thinking about the state of mind a large number of consumers may be in.

There are dozens of cool tools to find information about the people connecting with social media. Some of the more interesting use Google Maps to provide insight. Previously I mentioned one, Trendsmap, where users can see what topics are trending around the world by location.

Another useful tool in the same general category is MapMyFollowers. The site uses your Twitter account and Google Maps to see where the people following you reside. It plots the results on a map with pinpoints and you can click on each pin to see who the user is.

MapMyFollowers shows where your twitter followers are geographically

There are two limitations. First the site will only show you the location of 1,000 followers at a time. You can see them all, but you have to click on a drop-down menu to select from each group of 1,000 users. Second not every user provides accurate information about their location. While many do, not every person in your feed will be represented.

MapMyFollowers also includes a second very useful feature. It looks over the profile descriptions of followers and pulls out the most common keywords they use. This gives you a very interesting window into the interests of the people who are following you. Again the same limitation applies, the site lumps followers into groups of 1,000 at a time.

MapMyFollowers shows location data for Twitter followers
This information can be used to discover reach for a Twitter account and to discover what is important to that audience. It also opens a great deal of opportunities for targeted messages directly to individuals in a given location.

h/t to ReadWriteWeb where I originally found MapMyFollowers.

The Chaplin Time Traveler That Wasn’t

Friday, October 29th, 2010

The power of the Internet and social media to spread messages and information is both awe-inspiring and frightening at the same time. We have all seen the e-mails from supposed Nigerian princes seeking wire transfers of a few thousand dollars that come attached with the promise of a return on investment in the millions. Myths, scams, half-truths and outright lies abound online and unfortunately travel far faster and further than common sense. Enter the latest example, a video purported to be a possible spotting of a time traveler caught in front of a 1928 Hollywood film premiere. It was uploaded by a company called Yellow Fever Broadcast and has received over two million views on YouTube.

The video shows a woman holding a device and talking as she walks past the camera. She looks exactly like someone in our modern day, roaming oblivious to the world, as they talk on a cell phone. Evidence, it is speculated, that the woman had traveled back in time. It has since been spread not only online but on broadcast and cable television news shows. One more example of how tiny internet memes and PR stunts are now moving from quirky to mainstream in record time.

Chaplin Time TravelerOf course, like most spectacular “too good to be true” things found online, the video actually shows us an easily explainable and perfectly mundane example of historic life. The woman was most likely using an “ear trumpet” or hearing aid and not a cell phone which, of course, would also have required her to transport a cell tower back to carry and spread her message. Unless of course, she was from some even further time in the future, where cell towers are no longer needed making this whole thing even more plausible. Welcome to the leaps of logic wild internet speculation breeds!

Live Science has both the explanation and a photo of an ear trumpet that existed around that time. Not as exciting as a time traveler, I know, but far more reasonable.

I remember the buzz online, back in the days of AOL and online bulletin board services, when a video purporting to be of an alien autopsy was shown on television. Debate about its authenticity still continues online even though the filmmakers behind it have come out and confirmed its true Earthy origins.

There are thousands of myths and misconceptions that have pervaded our culture, many evolving from myths told long ago and updated to reflect technology or modern trends. A great resource and one of my favorite bookmarks for debunking myths, urban legends and rumors is Snopes.com. It is the first place I go when a family member or co-worker sends me an email with the question “Do you think this is real?” Usually it isn’t and I can forward the answer with a link back to Snopes.

These are all examples of how powerful the Internet is, where we can build resources of both misinformation and clarification.

The Three Bennetts

Friday, October 15th, 2010

The Three Bennetts

This week marked a new milestone in the Tipping Point Media offices, the addition of the third Bennett to our ranks. First we had Laurie, the original of our Bennetts, who has lived her entire life proudly carrying her family name.

Then Brianna, who was a Farnard, married and took the name Bennett last year.

This weekend Donna, who was a Goetz, completed the triangle by taking her husband’s name.
In an office of 12 people, this is no small feat! Twenty-five percent of our staff are Bennetts! Considering the number of staff still left unmarried the Bennett growth potential is enormous.

We congratulate Donna on her wedding and of course thank her for expanding the Bennett/Tipping Point Media alliance.

New Media Metrics Scores 25 Most “Engaging” Media Outlets

Friday, October 1st, 2010

Which media outlets are keeping users the most engaged? New Media Metrics, a company that studies consumers’ emotional attachment to media venues and advertisers’ products, surveyed 3,500 Internet users ages 13 to 54. They asked participants to grade their “attachment” to brands based on a scale from  0 to 10.

The Top 25 were:

1.    Google Search
2.    AOL Email
3.    YouTube
4.    Facebook
5.    Amazon.com
6.    Google Maps
7.    Ebay
8.    Mapquest
9.    ABC
10.    iTunes
11.    Fox
12.    NBC
13.    CBS
14.    Yahoo email
15.    Discovery
16.    AOL Homepage
17.    Comedy Central
18.    Food Network
19.    ESPN
20.   History Channel
21.    Weather.com
22.    Walmart.com
23.    USA
24.    AIM
25.    Gmail

This adds more weight to what appears to be a huge sea change. While traditional content-rich broadcast networks like NBC still rank high, digital brands are taking over in the minds and hearts of consumers.

While it might seem odd that consumers would say they are more attached to something like Google Maps than a network loaded with shows like The Office from personal experience I completely understand. I spend a good deal of my TV watching using online services and portals either on my iPhone or laptop. While I still watch, I am less engaged with what is on screen and increasingly I find it becoming background noise as I play Angry Birds, Tweet and search Google in the little free time I have.

You can read more about the study and what it means in Ad Age.

Friday Favorites: Monitter

Friday, September 24th, 2010

One of the most difficult things about managing Twitter is keeping up with all of the tweets! There are many different sites and services to help you do that. One I’ve recently discovered is called Monitter a slick but simple site where you can build columns to monitor keywords being talked about on Twitter.

The site starts with three columns, you can add more later. You put keywords at the top of each and then watch as tweets appear. Tweets containing the keywords fall down the column like a waterfall giving you a vertical kind of stock ticker. My previous pick for this kind of service was TwitterFall. If you want to see just your tweet stream in this way, Twitterfall is better, but I have come to like Monitter because of the ability to monitor multiple keywords in columns all at once.

You can also limit the tweets shown to just a location showing only the tweets that appear, say, within ten miles of a zip code.

If you use services like Tweetdeck or Hootsuite you are probably already used to columns and the ability to watch keywords. If you just use the standard Twitter web site this is a great way to get the functionality of those services but only when you want it, without having to embrace a platform.

What I like most about sites like this is the sense of real-time they bring. You see a live conversation streaming on your screen and get a sense of just how popular a topic is by seeing how quickly it updates.

Tip: For more screen real estate click the link to HIDE the text at the top. The link appears under “what next?”

What next screen on Monitter

The High Cost of Tweeting in the NFL

Wednesday, September 15th, 2010

It’s opening night of the 2010 NFL season, and as I sit and watch the Saints take on the Vikings, I recall hearing about how Chad Ochocinco, a wide receiver for the Cincinnati Bengals, was recently pegged with a $25,000 fine for tweeting during a pre-season game. 

Ndamukong Suh was only fined $7,500 for nearly tearing a quarterback’s head off by his facemask.  (Video of the take down). How does that even make any sense?  Where are the NFL’s priorities?

The NFL has enacted a strict rule barring all players from posting to any social media networks 90 minutes prior to a game and until post game interviews are concluded.  That policy also extends to media folks attending each game. Anything that may seem like a play-by-play during a game is strictly prohibited, and that includes tweeting.  

The almighty NFL, it seems, is a bit concerned about not having total control over social media and want to contain it.  Doubtful though, as players around the league have embraced the likes of Twitter and Facebook and use it as their main vehicle for breaking news and reaching out directly to their fans.

The NFL is very protective of its product, and anyone who’s watched an NFL game on TV has heard the line, “This copyrighted broadcast is the property of the National Football League. Any rebroadcast or reproduction without the consent of the NFL is strictly prohibited.”  It seems as though the NFL plans on protecting its product within the realms of social media too.  Good luck with that.

Sean Magin
Account Manager

Friday Favorites & The Consensus Cost of Smart Phones

Friday, September 3rd, 2010

DIfferent Smart PhonesSome of my favorite stories/found resources from the week.

- This week CNN money had an informative article “Why all Smart Phones are $199” that set out to demystify what appears to be a consensus price for smart phones. In short? It is the lowest price they believe they can get most consumers to pay while still making a profit on the sale of the phone. Simple yes, but how it all comes together is still somewhat interesting.

- If you have a Facebook Fan Page, A Beginners Guide to Facebook Insights is a must read!

- Twitter now has 145 Million registered users! Still much smaller than Facebook but a growing force to be reckoned with

- One of the best sources of information on different countries is the CIA World Factbook which now comes with a very cool dashboard to display all of that data. Fun to play around with but also heavy on good data and best of all, free.

- The 6th version of Google’s web browser Chrome has been released

5 Awesome Free Firefox Add-ons

Friday, August 27th, 2010

Firefox LogoAdd-ons are small programs that allow you to add functionality and features to the popular open-source Web browser Firefox. There are hundreds more available on Firefox’s add-on page that cover everything from managing social media accounts to changing the look of the browser itself. The following are my five favorite that have become a useful part of my work-flow so I thought I would share.

ColorZilla

Have you ever been to a Web site and seen a color you loved and wanted to know what it was? Colorzilla adds a tiny eyedropper to the browser. Click on it, then hover over the color you like and click. Colorzilla gives you all the information you need to add that color any creation.

Screengrab

Easily one of the most useful plugins. If you ever need to take a screengrab of an entire Web page this add-on lets you do it.

FireFTP

Need a well featured FTP client but don’t want to leave your Web browser? FireFTP allows you to connect to servers and transfer files without ever leaving firefox.

Downthemall

This add-on is a different kind of download manager, giving you the ability to easily grab and store the content off a page. This is a very handy tool if you are looking to grab a lot of images off of a page or download multiple pages of content from a Web site.

Webdeveloper

If you do any Website development this is a must have. The add-on gives you the ability to inspect the many different parts of a page including its structure, CSS, cookies, images and forms. You can easily turn off features of a site to see what happens, validate its code, resize the window to see how the site scales and do much, much more.