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Friday Favorites: RSS

March 12th, 2010

RSS LogoChances are most of your favorite Web sites offer a “feed” of their content in a format known as RSS (Really Simple Syndication). You have probably seen the orange RSS icon or links to “subscribe” while browsing the Web.

RSS takes content from a Web page and places it into a small document that is stripped of a site’s formatting. Some sites include all content so you can receive full text of blog entries or articles along with pictures, video and even mp3s of podcasts. Other sites only provide a headline and a brief description of their content.

With this feed you can use a “reader” to access sites content. The benefit is that you will be able to see when the site is updated in your reader and at the very least read a brief description of what was posted.

Some sites offer multiple feeds, for instance you can subscribe to different sections of the New York Times like Technology or Jobs. Many social networking sites also utilize feeds. For example you can subscribe to tweets from Twitter, status updates from Facebook and links from Delicious.

Getting a Reader

There are thousands of different readers available to choose from. Current versions of Internet Explorer and Firefox have feed readers built-in and Safari can read feeds and send them to different applications. Programs and sites you probably already use like Microsoft Outlook, Mail.app and Facebook can read feeds as well.

There are also several different applications you can download and install on your desktop.

Google Reader

The easiest to use feed reader in my opinion is the free Google Reader. You can subscribe to all of your feeds, organize them into folders and the site will automatically update each feed so you never have to hit the refresh button. The reader integrates with Google Buzz and contains ways to mark individual entries so you can access them later.

Setting Things Up

Almost all sites are setup so that a reader will be able to find the feed simply by entering the address. In Google Reader simply hit the “Add a Subscription” button and type in the Web address.  Your feed will now appear with the total number of new entries.

You will also see an RSS icon appear in the address bar of most browsers when a feed is available. There are still some sites that do not auto list their RSS feeds so look around for the orange button or a link somewhere on the page (you can always hit cntrl F and search for the word RSS as a last resort).

To read a feed you simple click on it and the entries will appear. As you scroll down each individual entry will be marked as read. You have the option to mark all items as read (handy if you forget to check the reader for a day or two and a feed has built up several hundred new items).

You can organize these feeds into folders to better manage them.

Creating a Workflow

Google Reader allows you to “star” entries in feeds and you can click on the star entry link to view them later. One trick I do is to open up individual feeds and scroll through them quickly; starring only the entries I might actually want to read. I follow hundreds of feeds on a wide variety of subjects, many of them related to work. Out of those hundreds of feeds there are only a few entries I actually want to read so starring them and discarding the rest saves a great deal of time.

After I have cleaned the reader of all new entries I look over those I starred. Ones I want to share or learn more about I leave starred, those I am not interested in I un-star and forget about. If something is really interesting, I save to my Delicious account, spread on Twitter or post to Facebook. This workflow allows me to keep up with hundreds of Web sites and keep current on many different topics.

Mobile

The mobile version of Google Reader is available through your Smart Phones browser and contains most of the functionality of the site.

Did you know that March is Developmental Disabilities Awareness Month?

March 12th, 2010
Tipping Point Media and Arc of Monroe Bowling Competition

The Arc of Monroe County provides services in the community for individuals with developmental disabilities, and Tipping Point Media recently participated in a bowling challenge against the Arc Rollers team.  Myself and six coworkers were up for the competition against the Arc of Monroe’s team who had varying developmental disabilities.  None of the Tipping Point Media staff had bowled in quite a while and I ended up being the weakest link on the team! But some of our team members were great– impressively knocking down those pins!  Unfortunately we were no match for the Arc Rollers in the end.  They ended up defeating Tipping Point Media 677 to 627.  Their team of 5 were experienced bowlers that really had a love of the game and great bowling skills!  And Amanda from the Rollers received the highest individual game score — 183.

We definitely had a fun time bowling, but we ended up enjoying the company of the Arc Rollers much more than the game.  Bowling against the Rollers was a great experience for us.  It was a reminder that, even if someone is afflicted with a developmental disability, everyone should be treated equally and included in our community.  The Tipping Point Media team plans to have another competition against the Rollers back at Clover Lanes in the Fall, so we will keep you posted on that game’s outcome.

If your company or organization is interested in participating in a bowling challenge against the Arc of Monroe, you can reach out to Vicky Lopuchowycz at (585)672-2229 or vlopuchowycz@arcmonroe.org And to learn more about the Arc of Monroe during Developmental Disabilities Awareness Month, check out their website at www.arcmonroe.org.

Friday Favorites: Twitter Apps

March 5th, 2010

When I first started using Twitter it was unimaginable to me that anyone could follow a thousand or more people. Today I follow some 6,000 users and have over 7,000 following me. Best of all, I have formed great friendships with a very large chunk of them.

So how do I keep it all straight? I use several applications and Web sites to help organize.

TweetDeck

A robust and widely used app TweetDeck is also one of the most annoying things a person can use out of the box. It runs on Adobe Air making it available on the PC, Mac & Linux. The annoying part is that TweetDeck goes out of its way to get your attention, making noises, popping up messages and jumping out at you as much as possible. Do yourself a favor, after install go to Preferences and turn those things off.

The great thing i

s that TweetDeck allows you to organize your tweetstream into columns, where only the messages you want show up. You can have a column just for @replies, Direct Messages, one for the entire stream and columns that just show the tweets from users you group into lists.

Other things you can do? TweetDeck integrates with Facebook, MySpace and LinkedIn so you can send one message to multiple places and keep an eye on all of your contacts and connections. TweetDeck also connects into bit.ly the popular url shortener. So if you have a bit.ly account every url you shorten within TweetDeck will automatically be recorded, giving you access to statistics on everything you share.

Too complex for your tastes? Try Echofon

Tweetie 2

Screen Shot of Tweetie 2Tweetie 2 is my favorite iPhone app, period. Tweetie gives you the ability to access and organize your lists in a way that begins to make perfect sense and is intuitive to navigate. The application looks great and I have rarily experienced a fail (Though it did fail on me while writing this, of course!)

With that said, there are two things I wish Tweetie 2 would change immediately:

1) I wish it would integrate with bit.ly instead of the other url shortening services.

2) Tweetie does not handle RT’s the way users do. Instead of hitting a RT button and having it appear as RT @tippingptmedia the program reposts the tweet with a / via @tippingptmedia instead. Every time I retweet I copy and paste off the last part and have to delete the /via. It is a major pain.

Other than that I cannot recommend the program enough!

Hootsuite

Last but not least is a program that combines all of the great features of TweetDeck with a Web interface so you don’t have to download a program, you can just login from the Web. There is not much to say that hasn’t already been covered, Hootsuite has columns and can connect with different services. The one key addition is the ability to schedule status updates. So if you run multiple accounts or want to say something specific but won’t be around to say it live, you can just schedule it.

We have been using Hootsuite more around the office and recommending it to people because of its portability and ease of use.

Google’s Buzz

March 2nd, 2010

Logo for Google Buzz Just when you thought there were already too many social media sites to contend with, Google went ahead and created another. Here is the lowdown on the latest major social networking platform, Google Buzz.

What Is It?

Google Buzz inbox email buzzBuzz is Google’s first real attempt to capitalize on the social media trend. Buzz lives atop GMail adding Twitter-like status messaging updates and the ability to post photos and links.

Unlike Twitter and Facebook, videos will play inside of your status updates and photo integration is not only more fluent in design but sites like Picasa and Flicker can be easily integrated.

@replies exist, just as they do on Twitter and Facebook. Using the @reply will make your Buzz appear in a person’s inbox.

Why You Might Be Skeptical

You may remember an enormous amount of hype surrounding another Google product, Wave. Wave may have seemed like a social media platform but wasn’t… quite. Wave is something like an online collaboration tool that, well, is hard to figure out and, in my opinion, is not very useful.

Buzz, in comparison, is simple. You write a status update like you would in Facebook or Twitter and send it out to people following you.

Why is it Powerful?

Button to try Google BuzzThe biggest advantage to Facebook and Twitter are their user base. Each is driven by hundreds of millions of users, making it more enticing for newbies to join in. GMail has the same mass audience. If you use GMail, turning on Buzz is as simple as a click. If you login to GMail on the Web, you are already on and used to the platform.

Controversy

Buzz launched with an enormous problem. Google tested it inside the company where their e-mail addresses were already available to one another. When they turned it on, Google automatically listed, publically, the e-mail addresses of the people Buzz users were talking to. Did I mention this was PUBLIC? Imagine jealous lovers, nosy bosses, stalkers, and other fascinating folks finding the full e-mail addresses of the people their targets regularly talk to!

This was a major blunder because the default setting was to “opt everyone” into this “feature” rather than make it “optional” information to share. To their credit, Google heard the outrage and changed this option fast. Still, that blunder made a lot of potential users anxious and potentially reluctant to adopt.

See Molly Wood’s excellent summary on CNET.

The Bottom Line

Update box for Jeffery Commaroto

As of right now, I find little value to Buzz and have no desire to build up a following on yet another social networking platform. I am a Twitterholic, but have also been finding more use for Facebook even though it’s a privacy nightmare. I hated “Wave” and have never gone back. I have no use for other Google products like “Voice” but I am a devoted fan of GMail and use Google search almost exclusively.

Integration of services can be swell, but I think there is too much integration when it comes to your privacy and personal life.

As a platform for marketers and organizations, I have yet to see the potential value of Buzz. Sure a company can grab a buzz account, hook up a Twitter feed and leave it, but just as integration causes concerns about privacy, too much integration on social media can lead to very stale and uninteresting accounts. I also don’t see the value of a companyx@gmail.com hub at the moment, but maybe that will change with more features and customization.

But if anyone has the potential to challenge the current dominance of Facebook and Twitter, Google does. The company’s often-overhyped launches have been lackluster and follow-through to create features is one reason to doubt what impact Buzz will have.

So in short, if you want to add yet another social media account to your life or are a lover of GMail who wants to integration across platforms, go for Buzz. If you are already doing too much and don’t want to waste time on something people may simply stop caring about in a year, wait and see.

Jeff Commaroto
Executive Assistant

Friday Favorites: Fun With Screen Capture

February 26th, 2010

Have you ever had something on your computer screen that you wanted to share? Maybe in a PowerPoint presentation, on a Web page or by E-mail? Regardless of how you use them, screen captures can be VERY useful.

Out of the Box

Anyone can capture an image of their screen with little effort.

Windows

If you are using a Windows machine hit the “Prt Scr” key on your keyboard… exciting isn’t it?

OK it probably doesn’t seem like anything happened.

Click on START > Programs > Accessories & open Paint

Now right click and select “Paste”

You now have a screen capture!

For more fun hold down the “Alt” key then hit the print screen. This will limit the screen grab to only the area of the active program you are using.

Mac

Mac’s have an even cooler way to screen capture. If you are using OSX, hold down the Command/Apple key, the Shift key and then hit the 3 key. Just like on a PC the entire desktop will be captured. Unlike Windows the image appears on your desktop in a .png file you can then share or edit elsewhere.

The Mac has another option. Hit the Command/Apple key, the Shift key and then hit the 4 key. A “crosshair” icon will replace your mouse cursor. You can now click and drag to create a box. Whatever part of the screen you put into that box will be captured when you release the mouse button. Just like before a new file will appear on the desktop.

Note: You can change the place the images are stored and their default file format too. So if you want a jpeg and not a png, no problem. You do need to use the Terminal, so if you don’t know what that is you might not want to do it. Check out this link for more.

Doing More

Skitch

Skitch

Hands down the best free screen capture application I have used is Skitch. Not only is Skitch a program it is also a free service that allows you to store and share your screen captures on the Web. The downside is that Skitch is Mac only, sorry Windows users.

Once you’ve downloaded Skitch you can easily access it by holding down the Command/Apple Key, holding down the Shift key and hitting the 5 key. You now can select the area of the screen you want to grab just like you normally would on the Mac. You can even hit the Shift key and receive a countdown timer to the moment when the program actually grabs the screen.

The real power comes once you have finished the screen grab. The Skitch application appears and from there you can add arrows, text and draw shapes, then send your image to a wide variety of places. Skitch lets you even connect to bluetooth devices and attach to email. The ability to share is built right in! Want to go one step further? Skitch lets you take screen grabs of Skitch!

Jeff getting tackled by nephew

Cropper

On the PC side is a free program called Cropper. The program installs an icon in the system tray. Whenever you want to capture the screen you double click the icon and a box appears. You can resize this box however you like. Right clicking in the box will give you options including the ability to automatically create a thumbnail you specify to go with the image you save. Once the box is hovering over the part of the screen you want to capture you simply right click and tell it what format you want. You can save as BMP, JPEG, PNG or send to the Clipboard for use in other programs or directly to your Printer.

Cropper is not as intuitive or slick as Skitch but it gets the job done.

As mentioned both applications are free and easy to use!

Friday Favorites: Digital Lincoln

February 12th, 2010

President LincolnToday marks what would have been the 201st birthday of President Abraham Lincoln. A lover of everything presidential history, I thought I would share some of the things you can find online related to the 16th President.

The Abraham Lincoln Presidential Library located in Springfield Illinois can be found on the Web, on Facebook, on Twitter, and YouTube. The library features many high-tech attractions including a holographic Lincoln!

The Lincoln Institute runs a number of informative sites including, Mr. Lincoln’s White House and Mr. Lincoln and New York.

You can read selected Lincoln speeches and writings or for those more daring the collected works of Lincoln.

There is a long list of Lincoln-related news and events throughout the year and of course, who doesn’t love Lincoln’s role in Disney’s Hall of Presidents?

In honor of the day my personal recommended reading is Lincoln’s second inaugural address. The second shortest inaugural in presidential history and given one month before his assassination,  the speech is almost as complex in context as the man who gave it. Somber in tone, Lincoln opens by noting the stark difference in occasion between his this address, given at the end of the bitter Civil War, and his first, given on the eve of that War.

The speech is a justification of the war which Lincoln had campaigned against before becoming President. It is also a written recognition that a great deal still laid ahead for the post-War nation, especially the bitterness that was brewing over Reconstruction.

In the audience were six men conspiring to murder the President, his Vice President Andrew Johnson and his Secretary of State William Seward. One of those conspirators was Lincoln’s very assassin John Wilkes Booth.

Lincoln ended the address by saying:

With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation’s wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations.

Quick Non-Lincoln Hits

Friday Favorites: All about audio

February 5th, 2010

Pandora

Pandora is easily one of the greatest services ever made for the Internet. You tell Pandora what songs or artists you like, it finds other artists and music like it. In short, you build your own radio stations where you, eventually, only hear the things you like. Each time a new song is played you can either “thumbs up” or “thumbs down” the song. The more information you give, the better the program becomes at getting songs you will probably like.

Best of all the service is free and available on the Blackberry, iPhone, the Web, Boxee, basically anywhere you have an Internet connection. There are limitations, you can only skip 6 songs an hour per “station” you create because of licensing issues and the ability for Pandora to find the things you like isn’t perfect. With that said, it is a great way to listen to music! (If you want similar functionality but would rather have things organized by type of music for you, see Slacker Radio).

iHeartRadio

If traditional radio is more your style, iHeartRadio is a service from Clear Channel Communications that streams content from their radio stations. It is available as an application on the iPhone & Blackberry and a Web application. You can listen to your local Clear Channel stations or those around the country, meaning that if you are looking for a specific talk radio host or style of music, you should be able to find them on iHeartRadio.

Satellite Radio

Finally, if you have a satellite radio subscription, you should check out the SiriusXM application on the iPhone and now the Blackberry. You can get most of the content, minus Howard Stern. If you have a Mac I HIGHLY recommend the program Pulsar from the company Rogue Amoeba. Pulsar is a simple but well done program that gives you full access to every XM or Sirius station (depending on which service you subscribe to). 

Quick Hits

Decision Makers Are Using Social Media

February 4th, 2010

We know consumers are adopting social media in record numbers and corporations are reaching out to find them. What hasn’t been evident, until now, is whether decision makers, the leaders of industry including CEOs, directors, and managers, are doing the same. Research conducted by The Society for New Communications Research (SNCR) reveals decision makers are not only using social media, but their experiences are influencing the decision making process.

The findings, from a survey of 365 business professionals, including myself, found professionals are using social networks to create Social Media Peer Groups (SMPG). Respondents reported they consult with SMPGs to solicit information while making decisions. A higher level of trust still exists for information gathered in person but 92% of those surveyed say they “strongly or somewhat trust” their online interactions. Additionally, a high level of trust was reported for information found online, 83% said they “strongly or somewhat trust” social media sources.

The average professional utilized three to five social networks, but the Big 2 (Facebook, LinkedIn, and Twitter) were most common. The majority of respondents said they did not want to be sold or marketed to. This is counter intuitive as online marketing was noted as a “preferred activity” for their own companies.

I was intrigued by two of the conclusions reached by the researchers who devised the study. First, traditional cycles of decision making are being disrupted by SMPGs. They note that those surveyed were seeking information from outside sources over their own corporate Intranets and other internal sources. Second, managing and influencing decision makers will increasingly become a challenge for marketers.

It is almost instinctive that we would trust advice from peers over advice from sources we do not know or who we feel are only out to sell us something. Social media gives decision makers the ability to bypass vendors, paid consultants, trade publications, even employees and managers to find relevant information that will help them reach conclusions.

I was not surprised by the outcome of the study. Social media has become an engrained part of my own life and increasingly integrated into my workflow. While my own SMPG contains employees and clients, it is a much larger and more diverse organization than I would ever be able to assemble (or afford) in a physical office.

In addition, from the larger network created by connecting my own SMPG with the SMPG’s of my peers, the enormity of advice and information that is available and generated with authority is uplifting!

Michelle Ashby
President/CEO

What is Your Yardstick?

February 2nd, 2010

Measuring Tape ImageThe downturn in the economy last year forced advertisers to scrutinize return on advertising investments (ROI) more than ever before.  According to research firm Borrell Associates, online advertising is estimated to be $43 billion in the United States during 2009, which is up 12% over 2008. Why? Because it is so measureable!  You  don’ t have to benchmark the success of an advertising campaign on  quarterly sales reports anymore; web analytics provide digital media performance statistics twenty-four hours a day/seven days a week. The key to accurately measuring true return on investment for digital media is establishing clear measurement parameters.

For example, if you own an online store, it is very easy to track a user from website entry to purchase through analytics.  Post-click technology also allows you to follow a user who clicks through to your website from an ad, then leaves the site and returns later to make a purchase. You can calculate how many impressions are needed to produce a visitor, how many visitors are needed to produce a sale, and then calculate the exact return on an advertising investment.

If you don’t have e-commerce on your website you can still benefit from this process by tracking other online actions as key performance indicators (KPIs).  The measurability of digital media can come in the form of:

  • Website traffic
  • Link clicks
  • Video views
  • E-mail opens
  • Form completions
  • Text messages
  • Social network engagement
  • In-bound links
  • Application usage

Well defined marketing objectives and an understanding of your website’s capabilities will allow you to establish clear cut performance indicators for your digital campaign.  You don’t have to be a web developer to make this happen; you just need to understand how your website can influence your cash register.  It might take an extra step to calculate how that performance indicator translates to your return on investment, but it is well worth it.

Carolyn Sheflin

Digital Development Specialist

Friday Favorites: iPads and Habitats

January 29th, 2010

The iPad

After months, nay years of speculation, Apple revealed its long awaited iPad tablet. Sporting a larger screen and a faster processor the  iPad is something of an iPhone on steroids. With that said, the iPad has no camera, cannot multitask and doesn’t have a screen resolution great for viewing movies. At a price point starting at $499 the device is a cross between the iPhone and a laptop, not quite a Netbook, but not quite a real computing powerhouse.

I have to say I LOVE my iPhone, I love my Macbook, but I am not gsold on the iPad. I am a fan of what will no doubt become an entirely new line of computing devices that in two or three generations might just be amazing and Earth shattering, but overall I am slightly dissapointed by the reveal. I was one of those people who waited on the iPhone until it had “copy and paste” and a few other musts and I will wait until the iPad will allow me to listen to Pandora while reading e-mail. So mark me as a fan of the concept but not yet a fan of the implimentation.

An Amazing Way to Give

Speaking of big reveals, this week Tipping Point Media and Flower City Habitat for Humanity launched something we are VERY excited about, a Women Build “application” that does more than just take your credit card information. Check it out at rochabitat.org and for a closer look behind the project visit this link.

Coda

The Mac computing front, sorry PC users, if you do any Web site or Web application coding I HIGHLY recommend one of my favorite applications, CODA, by the developer Panic. The application isn’t the cheapest out there at $99, it is the most fluid and intuitive program I have used over the years for getting projects done. The program combines a text editor + file transfer + SVN + terminal and places a large emphasis on writing great CSS with the proper tools to do it.

Quick Hits